Display ads in Statesman start from Rs. 4000. Statesman and are calculated per sq. cm and can be placed in the following categories E-Commerce, Corporate, Public, Notice, Education, Real Estate and many more.
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About Statesman
The Statesman is an Indian English-language broadsheet daily newspaper founded in 1875 and published simultaneously in Kolkata, New Delhi, Siliguri and Bhubaneswar. It incorporates and is directly descended from The Friend of India, founded in 1818. It is owned by The Statesman Ltd and headquartered at Statesman House, Chowringhee Square, Kolkata, with its national editorial office at Statesman House, Connaught Place, New Delhi. It is a member of the Asia News Network. The Statesman has an average weekday circulation of approximately 148,000, and the Sunday Statesman has a circulation of 230,000. This ranks it as one of the leading English newspapers in West Bengal, India.
Why Advertise in the Statesman
Placing an ad in Statesman reaches 126999 people. With a presence in Kolkata, Siliguri, Delhi, Bhubaneswar, the Statesman is a great option for your to place an ad. Classified text ads in Statesman start at Rs. 638, while display ads in Statesman start at Rs. 0. Bulk/package options are available to give you a higher ROI. Statesman is published in English , allowing you to target newspaper readers fluent in English . You can place an ad in Statesman for the following categories Situation Vacant, Lost and Found, Education, Court or Marriage Notice, Computers, Change of Name, Business, Astrology, Announcement, Vehicle, Travel, Marriage Bureau, Services, Retail, Remembrance, Recruitments, Public Notice, Property, Personal , Obituary, Matrimonial.
What type of ads are published in The Statesman ?
Display Ad
Classified Text Ad
Classified Text ads are the most popular and least expensive type of newspaper ads. The pricing is calculated per line or per word based on the newspaper. To increase the visibility some newspapers allow options for add-ons (bold, tick mark and background colour). These types of ads are typically used for change of name, lost & found, announcements, and personal ads. Classified Text ads are published either in the daily newspapers or in special classified sections on certain days of the week.
Classified Display Ad
Classified Display (CD) advertisements are more expensive than Classified Text ads, as they allow for utilization of logos, visuals and shading that makes the ad more attractive. The ad rates are calculated based on the size (per sq.cm) of the space covered. These ads are limited to certain sections of each newspaper and as a result get increased visibility and responses. These types of ads are typically used for obituaries, remembrance, business, notice and announcement ads.
Display Ad
Display ads are generally published by larger businesses and corporations to promote their products or services. There are no restrictions to the colour, size, page or position in the newspapers. They commonly contain text, photos, logos, pricing and contact information. Display ads cost significantly more and therefore are used by those businesses with larger marketing budgets.
Benefits of Advertising in newspapers
1 Target Audience
Newspaper classified ads can target carefully chosen demographical sections that are otherwise difficult to target via other media. This option allows advertisers to effectively reach out to a specific audience with a greater possibility of turning them from potential clients to real clients. This is easily achieved through regular weekly classified ads and ads in other special publications.
2 Flexible options
Advertisers can choose the size of the ad, the content of it, placement (section and page) and the design as well. Choose the date and demographical location as per your requirement and convenience. Customize the frequency of the newspaper classified ad appearance (weekly, bi-weekly, daily, etc.) as per your marketing strategy. This ensures that the readers see the information in the same format and in the same location, thus improving their chances of remembering it. Ads in newspapers can also include scannable QR codes codes to avail special discounts and offers.
3 Low cost
Newspaper classified ads cost less per thousand readers compared to radio, television, pitching and direct mail advertising. Additionally, newspaper classified ads fit your budget criteria. This is especially an advantage for startups and bootstrapped brands which prefer low cost but greater reach to transcend their business. Besides, for increased ad coverage and higher frequency, newspaper classified ads can be availed at a discount.
4 Engagement
Unlike social media platforms, on which a lot of content is lost in a bigger sea of content, newspaper classified ads catch the reader's eye. These days, most newspapers are available online and digitally. Almost all adults tend to spend at least a few minutes each day to scroll through the newspaper. This is a great option for advertising offline and digitally too.
5 Trusted source
A newspaper is a more trusted source of information than other media and sources. In this era of technology where everyone has unleashed access to social media platforms, there are a lot of false information, scams and spams floating around, making it difficult to understand the authenticity of the source of the information. It is safe to say that newspaper classified ads are far more trustworthy by its readers. The call-to-action sees a better response when the source of information is a newspaper.